map ≡ excavation.layers.reduce(clarity)

MAP

One Excavation to become undeniable.

3-4 hours. 8 layers. Your brand kernel.

(01)

The excavation takes

3-4 hours total.

Not all at once. You work in sessions. 20-40 minutes each. As many as you need.

The engine guides you through 8 layers. Each layer has a clear goal. Each layer builds on the last.

You answer questions. The engine listens. Follows up. Goes deeper. Until clarity emerges.

(02)
(01)

Dashboard

Your home base. Progress across all 8 layers. Real-time visibility into how far you've come. What's next. What's done.

(02)

Dialogue

The engine at work. Questions. Your answers. Follow-ups that dig deeper. All in one continuous flow.

(03)

Layers

8 layers. Each one opens when the previous one is complete. Each one builds on what came before.

(04)

Artifacts

Web-App, Export (PDF, JSON, Prompt), API and MCP (soon). Everything you've excavated, documented and formatted. Yours forever.

(03)

Each layer follows the same structure:

Entry

You arrive at a new layer. Context is set.

Explore

Open questions. Initial mapping. First impressions.

Challenge

We push back. Test your answers. Go deeper.

Crystallize

Patterns emerge. Clarity forms. Core truths surface.

Commit

You choose the words. Lock in your answer.

Exit

Layer complete. Artifact saved. Next layer unlocked.

You won't notice this structure.

You'll just notice clarity emerging.

(04)

The engine reads you. Adjusts.

Reflective

Long answers. Emotional. Processing out loud.

→ More space. Deeper follow-ups. Room to explore.

Direct

Short answers. Factual. Decisions made quickly.

→ Faster pace. Sharper questions. Less circling.

No mode is better. The engine meets you where you are.

(05)

Nothing gets lost.

Recent responses

What you just said. Always in context.

Breakthroughs compressed

Key insights from earlier layers. Carried forward.

Every claim tracked

Contradictions caught. Consistency maintained.

Your exact words

Not paraphrased. Not summarized. Yours.

The system remembers so you can focus on thinking.

(06)

Everything you share stays yours.

Never used for AI training. Encrypted in transit and at rest. Deletable on request.

(07)
(01)IdentityYour personality. How you show up. What makes you, you.
(02)PositioningYour space. Where you play. Who you're not.
(03)StrategyYour path. How you win. What you're building toward.
(04)StoryYour narrative. Origin. Transformation. Mission.
(05)VoiceYour sound. Tone. Rhythm. Signature phrases.
(06)WorldviewYour lens. How you see things others don't.
(07)PrinciplesYour lines. What you'll never compromise.
(08)EvidenceYour proof. Stories that demonstrate everything above.
(08)

3-4 hours in, the excavation complete:

You know who you are. Precisely.

You know what you stand for. In practice.

You know how to talk about it. Grounded.

Clarity. Documented. Undeniable.

Stay buried.

Or become undeniable.

10 spots. $150. Starts Q1 / 2026. No payment today. Just reserve your spot. Pay when Cohort 1 opens.